Tourism & Events Queensland (TEQ) pitched a brief 'to inspire people to visit the Great Barrier Reef and find out for themselves why it’s so important to protect and treasure'. Wanting a global, memorable, PR-driven idea, we created a grand gesture designed to live forever - naming a part of the reef in honour of the man whose passion for the planet was inspired by his first visit there in 1957: Sir David Attenborough.
Role: ECD/Writer
