What happens when you mix the manly goodness of Solo with a shot of Guarana? You become one and a half times the man, of course. Part of a campaign that helped Solo achieve 34.4% sales growth, a 6.5 point increase in market share and made the brand Australia's No.1 non-cola soft drink. What's more, every $1 spent on advertising achieved $2.5 in sales. Strong.
Role: ECD
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