RCBC is the 7th largest bank in the Philippines. To launch their new online bank account that can be opened in minutes, without needing to visit a branch, I created the personification of Pinoy financial procrastination, Mr. Mañana. Why put off today what you can also put off tomorrow? Well, thanks to RCBC, there's 'no more mañana'. And thanks to this campaign, the bank achieved record results:
- 218% of the acquisition target
- 184% of the deposit volume target
- 50% of new online accounts were directly attributed to the campaign
- Overall, RCBC grew it's new-to-bank client base by 143%
- 218% of the acquisition target
- 184% of the deposit volume target
- 50% of new online accounts were directly attributed to the campaign
- Overall, RCBC grew it's new-to-bank client base by 143%
Role: ECD/Writer
