Created and launched Bankwest's new brand platform, 'Bank Less'. More than a line, it's a philosophy the bank adopted internally to transform and simplify their products, processes and services. I also helped oversee the bank's complete brand ID refresh, in collaboration with Landor. Since its inception, 'Bank Less' has seen the bank achieve its best brand and customer scores in WA and the east coast.

Role: ECD/Writer

Click above to see brand ID development

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